Studied and loved finance. Did ok in Marketing & PR but kinda disliked it. 10 years in finance. Not sure how I ended up specialising in growth, customer acquisition, sales marketing & PR for most of my companies now. 😂

Here’s a really interesting chart on the skills you need to be a good customer acquisition. These are mostly digital skills, so deffo won’t be taught in school. What I like is it balances becoming a generalist and a specialist, hence the T shape. 

It described what are the essential non-marketing& marketing skills you should have and specialise in. 

How do you measure?