COVID-19: Phase 2

It’s been a challenging period for all F&B (& most businesses) & I’m very proud of ALL our teams who have given our all.

The team have been working to the bone to adapt to the changes. It’s been rough. We had to pivot from a purely dine-in model to delivery-only to a phase 2 reduced capacity model.

The teams handled non-stop orders, delivery confusion, errant drivers, mistakes & more, while we adapt to ‘the new normal’. We have been scolded, complained, abused by customers. Sometimes, I get really upset because as much as it is our fault, I think people should be a little kinder to service staff. 😔

But I’m really thankful for the Gourmet Food Holdings team that’s relentless, resilient and has a lot of heart. They give me strength. Man, F&B is definitely NOT for the faint-hearted.

Here are some wins for us…

  • Record orders month after month.
    Surprises me all the time… but EXTREMELY grateful that all of you are loving our offerings. We are really fighting hard for all our team members. 💪🏻💪🏻
  • Given out small token of appreciation to operations and corporate teams as our token of appreciation. (Management took none.)
  • Coming out with new offerings to delight our customers, old and new.
  • Streamlining processes to ensure a better experience.
    Lesser mistakes, faster delivery, smoother experiences.
  • CSR project
    Giving food to healthcare workers early on during COVID-19 & saluting these heroes.
  • Launched UPSHOP.ME
    Mrs Pho & Tsuta Singapore instant ramen which was a massive hit. We sold out in 3 hours for our first batch. Subsequently, sold out ALL our 4 shipments in 1 week. 🙊
  • Both of which we collaborated with Zouk Singapore (my favourite club!)
  • Brand awareness.
    I’m directly in charge of this. So I don’t know how to say this without being sappy. But I am grateful for all love that the media, influencers, companies & friends who have helped us.

    Rest assured, GFH will never forget the help you’ve given us. I, personally, am eternally thankful. 😭🙏🏻

Please continue to support us as we grow and we hope to always recreate the magical, at home dining experience for you. You’re our family. 💚

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