About Me

My life’s aim is to build global brands that answer the “why” – why we are serving the community, the teams we hire and the customers. I focus on scaling businesses through digital growth and performance, commercial strategies, sales optimisation, product development and optimisation, interpersonal relationships and high-functioning teams. I believe we should always strive to be excellent and rewrite the old playbooks.

I am fixated on constant reinventions, peak performance and optimal efficiency. I am passionate about finance and technology and their abilities to impact lives at scale. 

Roles

Managing Partner
ABZD Capital

Board Director
Gourmet Food Holdings
Past: Managing Director 

Founder
The New Savvy
Awards
Her Times Youth Award Rising50 Women Empowerment Gala,
Indonesian Embassy of Singapore
Founder of the Year ASEAN Rice Bowl Startup Awards
Women Empowerment Award Asian Business & Social Forum

 

Women of the Future nominee
Aviva
Committees
  • Milken Institute Young Leaders
  • TiE Charter Member
  • SCCCI Career Women Group Committee
  • Singapore Business Federation Thought Leadership Committee
  • SMU Women Alumni, President
  • SMU Alumni Philanthropy Committee

Past

  • Singapore FinTech Association, Founding Member
  • SFA Women in FinTech & Partnership Head 
Key Opinion Leader
  • LinkedIn
    35,000 followers
  • Instagram
    20,500 followers
  • Facebook
    18,000 followers ee
Contact
Photos 

Anna Haotanto is the Managing Partner of ABZD Capital, an investment firm focusing on opportunities in the global F&B industry.

She currently sits on the Board of Directors for Gourmet Food Holdings, after serving as the Managing Director and overseeing the company’s growth in terms of technology, digital, branding, marketing and human resources.

She is also the founder (former CEO) of The New Savvy – Asia’s leading financial, investments and career platform for women.

Anna is part of the founding committee of the Singapore FinTech Association and was in charge of the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni & on the board of SMU Alumni Philanthropy Council. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. She is a Charter Member of TiE Singapore and serves on the Singapore Business Federation Thought Leadership sub-committee. Anna is also an active angel investor, with more than 50 investments. 

Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary.

Anna was awarded the “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for the ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum.

Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva. She was nominated and selected for FORTUNE Most Powerful Women conference in 2016 (Asia) and 2015 (San Francisco, Next Gen). Anna is on the panel for Singapore Computer Society for Best Tech Company to work for and Digital Proficiency Program. 

Anna conducts workshops on personal finance and had given talks on finance, women’s issues and empowerment for organisations. Anna is involved in various charities supporting women’s and children’s causes. She was one of the main donors to the building of a library for underprivileged female students.

KEY OPINION LEADER
Anna is a well-known and sought-after key opinion leader, media personality and public speaker. She has spoken for top companies and media. She has a total of 70,000 followers across social media.  

THE NEW SAVVY
Anna founded The New Savvy, whose bold vision is to empower women to achieve financial happiness. The New Savvy delivers high-quality content through an e-learning platform, media and conferences. Our female communities are in Singapore, Hongkong and Vietnam.

The New Savvy has 80,000 email subscribers and has been featured in Forbes, CNBC, Business Insider, Reuters, Channel News Asia, R29, Fast Company, The Straits Times, Yahoo, and The Peak among others.

PROFESSIONAL CAREER
Anna has 10 years of experience in the financial sector including wealth management, private equity, research as well as corporate and investment banking. She has held positions at Citigroup, United Overseas Bank, a regional role in Business Monitor and a boutique private equity firm based in Shanghai.

Anna is proficient in managing assets and providing advice to high-net-worth clients. Among the numerous awards Anna had received, she was the Top Offshore Senior Client Advisor for 2 years running, within just 3 years of entering the industry. She is proficient in English, Mandarin, Indonesia and Melayu.

EDUCATION
Anna was awarded Top Student (Salutatorian) for a year-long UOB-SMU Private Banking course. She completed the Massachusetts Institute of Technology (MIT) FinTech course, and AXSI Digital Finance program (winning second in the Business Case competition). She is currently pursuing the SMU-SID Executive Certificate in Directorship Programme, earning Distinctions for SDP 3: Finance for Directors, Board Governance and SDP5: Strategic Corporate Social Responsibility.

She graduated from Singapore Management University (Finance and Quantitative Finance), Hwa Chong Junior College. Anna spearheaded and founded the Women Alumni group at Singapore Management University.   She held leadership roles – she was the founding member and Vice-President of the Quantitive Finance club, the Soccer Captain and the Vice-President of the Dance Society.

PERSONAL 
Anna is an Americal Council of Exercise (ACE) certified Personal Trainer. She has a deep interest in peak performance and optimal efficiency. She spends her spare time reading, exercising and trying to find solutions to healthspan and mental health.

My Work

I’m equal parts a rebel and a traditionalist. I love Buffett, Bezos and Musk; I spend a whole chunk of my time exploring their philosophies, leadership styles and ways they scaled their businesses. 

01
Food & Beverage
ABZD Capital
Chief Operating Officer
Gourmet Food Holdings
Chief Marketing Officer
Mrs Pho
Tsuta
BURGS Burger
Vanda Botanical Desserts
02
Personal Finance
The New Savvy
Founder
03
Direct-to-consumer Platforms
SPLOOT
Co-founder
04
Portfolio
Abra
Airhouse
Alto Neuroscience
American Gene Technologies
Angel List
Anywhr
Aria Pharmaceuticals
Banjo Robinson
Beam
Blockstream
BizzTM
Brave Health
Drop App
EdenFarm
Edly
Ellevest
Embodied Moxie
Emile
Endowus
Esper
Fasset
FitOn
Foresight
Giglabs
Gilgamesh
Gravitiq
Hyperscience
Katalyst Fit
Merlin Mobility
mGrana
Nabis
Nameless
Novos Lab
Nugit
One Finance
Oraan
Perch Credit
Prometheus Althernative Investments
Rescale
Salesken
Sawyer
Terran Biosciences
TMRW
Tuft Paw
Unstoppable Domains
Vahan
Vivoo
Yumi
Wagr