About Me

My life’s aim is to build global brands that answer the “why” – why we are serving the community, the teams we hire and the customers. I focus on scaling businesses through digital growth and performance, commercial strategies, sales optimisation, product development and optimisation, interpersonal relationships and high-functioning teams. I believe we should always strive to be excellent and rewrite the old playbooks.

I am fixated on constant reinventions, peak performance and optimal efficiency. I am passionate about finance and technology and their abilities to impact lives at scale. 

Current Role

CEO & Founder
Zora Health
Previous Roles

Managing Partner/ Co-Founder
ABZD Capital

Board Director/ Managing Director/ Co-Founder 
Gourmet Food Holdings

The New Savvy
Great Women of Our Time (Finance & Commerce)
The Singapore Women’s Weekly
Founder of the Year ASEAN Rice Bowl Startup Awards
Her Times Youth Award Rising50 Women Empowerment Gala,
Indonesian Embassy of Singapore
Women Empowerment Award Asian Business & Social Forum


Women of the Future nominee

LinkedIn Power Profile
Founders, 2016, 2017, 2018
  • TiE Singapore, Board Member
  • United Women Singapore, Board Member
  • Milken Institute, Young Leaders Circle
  • Singapore Chamber of Commerce and Industry (SCCCI), Career Women Group Executive Committee
  • Singapore Business Federation, Young Business Leaders Network & Thought Leadership Committee
  • SMU Women Alumni, President
  • SMU Alumni Philanthropy Council, Executive Committee
  • Singapore Institute of Directors (SID), Member


  • Singapore FinTech Association, Founding Member
  • SFA Women in FinTech & Partnership Head 
Key Opinion Leader
  • LinkedIn
  • Instagram
  • Facebook



Award-winning entrepreneur, investor, and thought leader in entrepreneurship, technology and leadership. Possesses over 15 years of experience building and scaling technology startups, international restaurant brands, M&A execution, and founding Asia’s leading financial literacy platform for women and wealth management. A skilled communicator with diverse speaking experience in fundraising pitches, conference presentations, and as a TV documentary and podcast host. Possesses a wide professional network in technology, startups, finance and female communities across ASEAN. Diverse industry experience in technology, healthcare, banking/finance, and retail.

Anna is a sought-after key opinion leader with over 73,000 followers across platforms. She is a native English speaker and fluent in Mandarin and Bahasa Indonesia.

Anna Haotanto is the founder & CEO of Zora Health, Asia’s leading fertility, reproductive and family health platform, which integrates patients, employers and care providers to ensure accessibility and inclusivity. Partnering with leading corporates, Zora Health offer employee benefits to attract and retain top talent. Our comprehensive services include virtual and physical consultations, educational platforms, expert support and medical concierge services. 

She was previously the Managing Partner of ABZD Capital and Board of Directors for Gourmet Food Holdings after serving as the Managing Director and overseeing the company’s growth in technology, digital innovation, branding, marketing and human resources.

Anna founded The New Savvy – Asia’s leading financial, investments and career platform for women.  The platform has an outreach of 80,000 subscribers and highly-engaged communities across 5 countries.

Anna is a Channel NewsAsia documentary host. She hosted The Millennial Investor”, “Challenge Tomorrow”, a FinTech documentary and Web 3.0 in Asia (a four-part documentary series across Singapore, Taiwan, Thailand and the Philippines). Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She is also the host of “The Lessons We Learnt“, a podcast focused on Asian business leaders with a+ magazine. 

Anna is a board member for TiE Singapore and United Women Singapore. She is part of the executive committee of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group and serves on the Singapore Business Federation Thought Leadership sub-committee.

Anna is part of the founding executive committee of the Singapore FinTech Association and was in charge of the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni & on the board of the SMU Alumni Philanthropy Council.  

Anna was awarded the “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for the ASEAN Rice Bowl Startup Awards. She was awarded the Great Women of Our Time (Finance & Commerce) by The Singapore Women’s Weekly and the Women Empowerment Award by the Asian Business & Social Forum. 

Anna has been awarded LinkedIn Power Profiles for founders for 3 years, Tatler Gen T honouree, The Peak’s Trailblazers under 40, Prestige 40 under 40 and a nominee for the Women of The Future award by Aviva. She was nominated and selected for the FORTUNE Most Powerful Women conference in 2016 (Asia) and 2015 (San Francisco, Next Gen). Anna is on the panel for the Singapore Computer Society for Best Tech Company to work for and Digital Proficiency Program. 

Anna conducts workshops on personal finance and has given talks on finance, women’s issues and empowerment for organisations. Anna is involved in various charities supporting women’s and children’s causes. She was one of the main donors to building a library for underprivileged female students.

Anna is a well-known and sought-after key opinion leader, media personality and public speaker. She has spoken for top companies and media. She has a total of 70,000 followers across social media.  

Anna founded The New Savvy, whose bold vision is to empower women to achieve financial happiness. The New Savvy delivers high-quality content through an e-learning platform, media and conferences. Our female communities are in Singapore, Hongkong and Vietnam.

The New Savvy has 80,000 email subscribers and has been featured in Forbes, CNBC, Business Insider, Reuters, Channel News Asia, R29, Fast Company, The Straits Times, Yahoo, and The Peak, among others.

Anna has 10 years of experience in the financial sector, including wealth management, private equity, research, and corporate and investment banking. She has held positions at Citigroup, United Overseas Bank, a regional role in Business Monitor and a boutique private equity firm based in Shanghai.

Anna is proficient in managing assets and providing advice to high-net-worth clients. Among the numerous awards Anna had received, she was the Top Offshore Senior Client Advisor for 2 years running, within just 3 years of entering the industry. She is proficient in English, Mandarin, Indonesia and Melayu.

Anna was awarded Top Student (Salutatorian) for a year-long UOB-SMU Private Banking course. She completed the Massachusetts Institute of Technology (MIT) FinTech course and AXSI Digital Finance program (winning second in the Business Case competition).

She graduated from SMU-SID Executive Certificate in Directorship Programme, earning Distinctions for 5 modules.

She graduated from Singapore Management University (Finance and Quantitative Finance), Hwa Chong Junior College. Anna spearheaded and founded the Women Alumni group at Singapore Management University. She held leadership roles – she was the founding member and Vice-President of the Quantitive Finance club, the Soccer Captain and the Vice-President of the Dance Society.

Anna is an Americal Council of Exercise (ACE) certified Personal Trainer. She has a deep interest in peak performance and optimal efficiency. She spends her spare time reading, exercising and trying to find solutions to healthspan and mental health.

My Work

I’m equal parts a rebel and a traditionalist. I love Buffett, Bezos and Musk; I spend a whole chunk of my time exploring their philosophies, leadership styles and ways they scaled their businesses. 

Food & Beverage
ABZD Capital
Chief Operating Officer
Gourmet Food Holdings
Chief Marketing Officer
Mrs Pho
BURGS Burger
Vanda Botanical Desserts
Personal Finance
The New Savvy
Direct-to-consumer Platforms
Alto Neuroscience
American Gene Technologies
Angel List
Aria Pharmaceuticals
Banjo Robinson
Brave Health
Drop App
Embodied Moxie
Katalyst Fit
Merlin Mobility
Novos Lab
One Finance
Perch Credit
Prometheus Althernative Investments
Terran Biosciences
Tuft Paw
Unstoppable Domains