My life’s aim is to build global brands that answer the “why” – why we are serving the community, the teams we hire and the customers. I focus on scaling businesses through digital growth and performance, commercial strategies, sales optimisation, product development and optimisation, interpersonal relationships and high-functioning teams. I believe we should always strive to be excellent and rewrite the old playbooks.
I am fixated on constant reinventions, peak performance and optimal efficiency. I am passionate about finance and technology and their abilities to impact lives at scale.
Award-winning entrepreneur, investor, and thought leader in entrepreneurship, technology and leadership. Possesses over 15 years of experience building and scaling technology startups, international restaurant brands, M&A execution, and founding Asia’s leading financial literacy platform for women and wealth management. A skilled communicator with diverse speaking experience in fundraising pitches, conference presentations, and as a TV documentary and podcast host. Possesses a wide professional network in technology, startups, finance and female communities across ASEAN. Diverse industry experience in technology, healthcare, banking/finance, and retail.
Anna is a sought-after key opinion leader with over 73,000 followers across platforms. She is a native English speaker and fluent in Mandarin and Bahasa Indonesia.
Anna Haotanto is the founder & CEO of Zora Health, an innovative digital platform that simplifies fertility care by driving accessibility, affordability & innovation.
She was previously the Managing Partner of ABZD Capital and Board of Directors for Gourmet Food Holdings after serving as the Managing Director and overseeing the company’s growth in technology, digital innovation, branding, marketing and human resources.
Anna founded The New Savvy – Asia’s leading financial, investments and career platform for women. The platform has an outreach of 80,000 subscribers and highly-engaged communities across 5 countries.
Anna is a Channel NewsAsia documentary host. She hosted The Millennial Investor”, “Challenge Tomorrow”, a FinTech documentary and Web 3.0 in Asia (a four-part documentary series across Singapore, Taiwan, Thailand and the Philippines). Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She is also the host of “The Lessons We Learnt“, a podcast focused on Asian business leaders with a+ magazine.
Anna is part of the founding executive committee of the Singapore FinTech Association and was in charge of the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni & on the board of the SMU Alumni Philanthropy Council. Anna is also part of the executive committee of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group. She is a Charter Member of TiE Singapore and serves on the Singapore Business Federation Thought Leadership sub-committee. Anna is also an active angel investor with more than 50 investments.
Anna was awarded the “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for the ASEAN Rice Bowl Startup Awards. She was awarded the Great Women of Our Time (Finance & Commerce) by The Singapore Women’s Weekly and the Women Empowerment Award by the Asian Business & Social Forum.
Anna has been awarded LinkedIn Power Profiles for founders (2017, 20178), Tatler Gen T honouree, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva. She was nominated and selected for the FORTUNE Most Powerful Women conference in 2016 (Asia) and 2015 (San Francisco, Next Gen). Anna is on the panel for the Singapore Computer Society for Best Tech Company to work for and Digital Proficiency Program.
Anna conducts workshops on personal finance and has given talks on finance, women’s issues and empowerment for organisations. Anna is involved in various charities supporting women’s and children’s causes. She was one of the main donors to building a library for underprivileged female students.
KEY OPINION LEADER
Anna is a well-known and sought-after key opinion leader, media personality and public speaker. She has spoken for top companies and media. She has a total of 70,000 followers across social media.
THE NEW SAVVY
Anna founded The New Savvy, whose bold vision is to empower women to achieve financial happiness. The New Savvy delivers high-quality content through an e-learning platform, media and conferences. Our female communities are in Singapore, Hongkong and Vietnam.
The New Savvy has 80,000 email subscribers and has been featured in Forbes, CNBC, Business Insider, Reuters, Channel News Asia, R29, Fast Company, The Straits Times, Yahoo, and The Peak, among others.
Anna has 10 years of experience in the financial sector, including wealth management, private equity, research, and corporate and investment banking. She has held positions at Citigroup, United Overseas Bank, a regional role in Business Monitor and a boutique private equity firm based in Shanghai.
Anna is proficient in managing assets and providing advice to high-net-worth clients. Among the numerous awards Anna had received, she was the Top Offshore Senior Client Advisor for 2 years running, within just 3 years of entering the industry. She is proficient in English, Mandarin, Indonesia and Melayu.
Anna was awarded Top Student (Salutatorian) for a year-long UOB-SMU Private Banking course. She completed the Massachusetts Institute of Technology (MIT) FinTech course and AXSI Digital Finance program (winning second in the Business Case competition). She is currently pursuing the SMU-SID Executive Certificate in Directorship Programme, earning Distinctions for 3 modules.
She graduated from Singapore Management University (Finance and Quantitative Finance), Hwa Chong Junior College. Anna spearheaded and founded the Women Alumni group at Singapore Management University. She held leadership roles – she was the founding member and Vice-President of the Quantitive Finance club, the Soccer Captain and the Vice-President of the Dance Society.
Anna is an Americal Council of Exercise (ACE) certified Personal Trainer. She has a deep interest in peak performance and optimal efficiency. She spends her spare time reading, exercising and trying to find solutions to healthspan and mental health.
I’m equal parts a rebel and a traditionalist. I love Buffett, Bezos and Musk; I spend a whole chunk of my time exploring their philosophies, leadership styles and ways they scaled their businesses.